API magazine
October 1, 2020
Airport life

Sheremetyevo Duty Free opens luxury market place in new Terminal C

Hamburg/Moscow, 18 February 2020. In the new Terminal C of Moscow’s Sheremetyevo Airport, Sheremetyevo Duty Free – a joint venture between the airport, Gebr. Heinemann and Greenway – launched its luxury market place with the opening of two multi-brand stores in the categories Fashion & Accessories as well as Watches & Jewellery (FAWJ). The portfolio of world-famous brands will be expanded over the course of the year, with the opening of five additional mono-brand boutiques (Hermès, Gucci, Saint Laurent, Bottega Veneta and Bulgari). Once all the stores are open, the new luxury FAWJ market place will have a total sales area of approx. 1,160 sqm.

“We are proud of this new and exciting concept, with which we cater to discerning, modern passengers from Russia and Asia,” says Denis Gusev, Deputy Director General for Commercial Affairs at Sheremetyevo Duty Free.

“It is a spectacular flagship location for Sheremetyevo Duty Free and underlines our aim to offer customers an outstanding and differentiating shopping experience,” according to Oleg Zhytomyrsky, Director Sales Eastern Europe Central Asia at Gebr. Heinemann.

Première for Chloé and Alexander McQueen at a Russian airport

The first multi-brand store that was now opened is a combination of four brand boutiques plus a generic shopping space with sunglasses, watches and jewellery as well as leather goods. Chloé, Ferragamo and Montblanc present themselves in the exclusively designed settings in their own three-wall mono-brand boutiques. The opening of these three corners will be followed by the opening of an Alexander McQueen boutique later this year – which is, along with Chloé a first for Sheremetyevo Airport. “Sheremetyevo Airport is an important hub for passengers from Asia, the Middle East and Europe and the biggest airport in Russia,” says Jan Richter, Director Purchasing Fashion & Accessories at Gebr. Heinemann, adding “There are a lot of customers here willing to spend on luxury brands. We have created a luxury marketplace for them that is one of a kind in Russian travel retail.”

“Luxury Time Pieces” captures attention of discerning passengers

The second multi-brand shop is a “Luxury Time Pieces” store. This concept, with an exquisite selection over 150 square metres, will appeal to lovers of luxury watches and fine jewellery. Olaf Benjamin, Director Purchasing Watches & Jewellery at Gebr. Heinemann, says: “We are very proud of the fantastic variety of brands that we are able to display here with our high-quality ‘Luxury Times Pieces’ concept. This is truly a gem in travel retail and we’re thrilled to offer passengers not only a multitude of choice, but an excellent service and impressive shopping experience.”

Inspired by the shape of a watch or ring, the shop creates a fluent transition between the customised back walls of the individual brands. The custom-made brand furnishings are integrated into the clear architectural framework designed by Gebr. Heinemann. Cartier, Omega, Officine Panerai, IWC, Hublot and Longines can be found in the “Luxury Time Pieces” store.

Department store concept by Gebr. Heinemann

The renowned department store concept that Gebr. Heinemann developed together with the Berlin design firm Plajer + Franz and which premiered in Moscow’s Sheremetyevo Terminal E in 2018 can now also be experienced in the newly opened Terminal C market place design. Select materials like white oiled oak, brass and white marble lends the store design a discreet touch of luxury.

Press contact:

Julia Knors

Corporate Communications Manager +49 40 3010 2186

About Gebr. Heinemann SE & Co. KG

Gebr. Heinemann is one of the top players on the international travel retail market and the leader on the European market. It is the only family-run business among the global players of the travel retail industry. As a distributor, Gebr. Heinemann supplies more than 1,000 customers in over 100 countries. In the retail sector, the company operates more than 340 Heinemann Duty Free & Travel Value shops, fashion label boutiques under license and concept shops at 74 airports in 28 countries, along with shops at border crossings and aboard cruise liners. The company has been designing its Duty Free & Travel Value Shops since 2008 in accordance with an exceptional brand concept. Today, the Heinemann Duty Free brand is present at numerous airports worldwide and operates its biggest Airport Duty Free shop in Sydney.

In total, the retail operation now serves more than 40 million customers across more than 160,000 square metres of retail space every year. Gebr. Heinemann has had its headquarters in what is now the HafenCity district of Hamburg since 1879. The company is managed by cousins Claus and Gunnar Heinemann and Gunnar’s son and CEO Max Heinemann, the fourth and fifth generation of the family to run the business hand in hand. Gebr. Heinemann has more than 8,000 employees around the world.

About Sheremetyevo Duty Free
Sheremetyevo Duty Free is a joint venture between Sheremetyevo Airport, Greenway and Gebr. Heinemann. Established in 2013, the company operates over 50 shops at Sheremetyevo International Airport that makes it the largest operator of the Russian travel retail market.